Client project.Psychology school website
Russian Gestalt School: a website with programs, timetable and enrollment in one place
The Russian Gestalt School trains psychologists through a main program and shorter professional courses. Someone choosing a course needs to know fast what is taught, how long it takes and whether the diploma counts. I designed and built a site that answers those questions in order and ends with enrollment. The site is in Russian.
// The home page: programs, timetable and enrollment follow one another.
Applicants move through the site in order: the profession, the programs, how long it takes, how to enroll.
What I did: went through the programs as an applicant would, mapped that route, designed the pages and built the site on Tilda.
01 / Challenge
Applicants got lost among the programs
The school has a strong program, a license and membership in a professional association. On the old site the license sat at the very bottom, and the main program and the short courses shared one list. People didn't know where to start.
I went through the site as an applicant would and wrote down their questions: what is this profession, which program fits me, how long is it, where do I sign up.
What had to be solved
- Sort the programs
The main program and the professional courses in separate sections, so the choice is clear.
- Move the license up
The license and the association membership in plain view.
- A short path to enrollment
From "what is this profession" to "sign up for a group" in a few steps.
02 / What I did
Programs, timetable and enrollment in the order people choose in
The pages follow the order in which a person picks a course: the profession, the program, the length, enrollment.
- Program catalog
The main program and the professional courses in separate sections.
- License in plain view
Next to it, the association membership.
- Timetable and admissions
A section of their own.
- Library and archive
The school's materials.
03 / The site
On a laptop and on a phone
On a phone, the programs and the license keep the same order as on a laptop.
04 / What came of it
What changed on the site
- A clear route
The profession, the program, the length, enrollment.
- License and association
In plain view.
There are no enquiry numbers here: the old site had no analytics, so there is nothing to compare against.
This was my website development service, from $300.
Need a website for a school?
Send me your program list or your current site. I'll suggest how to lay out the programs and quote a price and timeline. Websites start from $300.